37 not a number

Born to make people with good intentions visible, REBEL37 was founded in 2019 on the beach of El Portet, Moraira, Spain. We are a Dutch-roots international brand, easily recognizable by our fairly large 37 symbol placed right on the heart. 37 is not a number, it's the 'why' behind the brand, the driving force, the belief and the reason why we started REBEL37. 

REBEL37 has attached meaning to our logo. The logo symbolizes adventurous and active people, often people with good intentions. These people are proud to wear clothing with the REBEL37 logo because they see it as a message about their lifestyle to match.

Nature provides a great playground, use it, don't abuse it.

Machiel van Veen
Founder & designer

Trademark since November 9, 2022